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Introducing the ASURE Hub Team

Experienced, professional services

Who to contact?

The ASURE Hub team are here to support you with any queries. For any general questions please contact the team on office@asureaccommodation.co.nz .  For any urgent matters please contact the ASURE team on 0800 327 660.

For any member support and quality questions please email Penny at office@asureaccommodation.co.nz 

For any partnership related questions please email Sarah at sarah@motivegroup.nz

For any marketing enquiries please email Lucy at marketing@nzag.org

General Manager

Sarah Croskery

Sarah Croskery is our General Manager. Sarah is based on the Kapiti Coast and brings a wealth of hospitality experience, having worked in HR, operations, finance and sales & marketing. Sarah oversees the ASURE Hub team's day to day operational activities and is managing the digital transformation project.

Sarah Croskery is our General Manager for New Zealand Accommodation Group. Sarah is based on the Kapiti Coast with her young family and brings a wealth of hospitality experience, having worked in HR, operations, finance and sales & marketing. Sarah oversees the ASURE Hub team's day to day operational activities and is managing the digital transformation project. Outside of work you'll find Sarah on the beach, at yoga or enjoying time at the bach in the Lake Taupo region.
Katie Baker - Our Member Development Manager
Member Development Manager

Katie Baker

Katie is our Member Development Manager at New Zealand Accommodation Group.

With a strong background in both international and domestic corporate travel, Katie brings valuable industry knowledge and a genuine passion for connecting with people. Her energy, warmth, and collaborative nature make her a natural fit for the role. Originally from Wellington, Katie has a lifelong love for discovering new places, meeting new people, and immersing herself in new experiences.

Katie is our Member Development Manager at New Zealand Accommodation Group.

With a strong background in both international and domestic corporate travel, Katie brings valuable industry knowledge and a genuine passion for connecting with people. Her energy, warmth, and collaborative nature make her a natural fit for the role. Originally from Wellington, Katie has a lifelong love for discovering new places, meeting new people, and immersing herself in new experiences.

Member Support Manager

Penny Boles

Penny is our Member Support Manager. With extensive experience in the hospitality, travel, and tourism sector, Penny has spent the last 12 years owning and running a successful motel in the sunny Bay of Islands. Penny is passionate about sharing her knowledge and expertise to help others thrive in their businesses.

With extensive experience in the hospitality, travel, and tourism sector, Penny has spent the last 12 years owning and running a successful motel in the sunny Bay of Islands. Penny is passionate about sharing her knowledge and expertise to help others thrive in their businesses. Outside of work, she enjoys running around after her football-mad preteen, playing golf, and indulging in a good book whenever she gets the chance.
Administrator Co-Ordinator

Veena Kocharekar

Veena is your go to contact for day to day operations. Contact Veena to redeem loyalty cash backs, order more loyalty corporate cards and anything operational.

Lucy Collis - Our Marketing Co Ordinator
Marketing Co-Ordinator

Lucy Collis

Lucy is our Marketing Co-Ordinator for New Zealand Accommodation Group.

With a background in Media Studies and Film Production, Lucy brings energy, creativity and a results-driven mindset to marketing. Her enthusiastic attitude and strong drive make her an asset to the team.

Lucy is our Marketing Co-Ordinator for New Zealand Accommodation Group.

With a background in Media Studies and Film Production, Lucy brings energy, creativity and a results-driven mindset to marketing. Her enthusiastic attitude and strong drive make her an asset to the team.

Meet the rest of the team

Managing Director

Adam Cunningham

Adam is the Managing Director of Motive Group and owner of several service related businesses throughout New Zealand; including a multi-site hotel and serviced apartment company, urban backpacker, conference centre, online marketing group and business development consulting company.

Adam is the Managing Director of Motive Group and owner of several service related businesses throughout New Zealand; including a multi-site hotel and serviced apartment company, urban backpacker, conference centre, online marketing group, security services and business development consulting company. Founded in 2006, Adam has seen the company move from strength to strength, including opening Ohtel, a brand new luxury 5 star hotel in downtown Auckland in 2021, along with launching an accommodation leasing management company Habitat in 2022 with Hotel DeBrett as its first hotel.

Known in his earlier years for his training academy and food & beverage expertise, Adam has written training material for the service sector for over 20 years and facilitated more than 10,000 people in the art of soft skills.

Dad to 3, keen sponsor and supporter to the arts, sport and community, Adam is strongly customer focused and proudly leads the teams across all business entities by example.

Chief Executive Officer

Hazel Rigler

Hazel has established a strong career within the hospitality industry, joining Motive Group at the end of 2019. Prior to joining Motive, Hazel worked in senior management roles within hospitality in the UK, Ireland, New Zealand and Australia.

Hazel has established a strong career within the hospitality industry, joining Motive Group at the end of 2019. Prior to joining Motive, Hazel worked in senior management roles within hospitality in the UK, Ireland, New Zealand and Australia.

She has knowledge in a diverse range of hospitality systems and processes, from ecommerce, data integration, revenue, sales, loyalty, brand management and is also a Chartered Marketer, recognised by the Marketing Association NZ.

Hazel’s love of travel, food, wine and exploring the great outdoors ensures she’s a passionate advocate for all things hospitality related.

HR and Culture Manager

Megan Hall

Megan’s diverse experience includes being a Travel and Tourism Tutor and Student Liaison, as well as a Trainer and Staff Welfare professional. Megan brings her extensive skills and knowledge to support the Motive and ASURE teams.

Megan started as a Domestic Travel Consultant, arranging travel in New Zealand, then transitioned to an International Leisure Consultant role. Megan’s diverse experience includes being a Travel and Tourism Tutor and Student Liaison, as well as a Trainer and Staff Welfare professional. Today, she brings her extensive skills and knowledge to support the Motive and ASURE teams. Beyond work, Megan enjoys Zumba, walking, cooking, tramping, and conquering New Zealand’s Great Walks, showcasing her adventurous spirit and love for the outdoors.